Why Professional Real Estate Photography and Videography Can Boost Your Listing Price (And Why Realtors Shouldn’t DIY)
- dougbarrett5
- Jun 5
- 2 min read
In today’s competitive real estate market, standing out is more important than ever. As buyers scroll through countless listings online, one thing grabs their attention first: visuals. If your photos don’t pop, your property gets passed over — no matter how amazing it might be in person.
That’s where Douglas Barrett Photography comes in. With years of experience in real estate photography and videography, we know exactly how to showcase a home in its best light. And the results speak for themselves.
The Data Doesn’t Lie — Professional Photos = Higher Sales
Studies consistently show that listings with professional photography sell faster and for more money. According to Redfin:
Homes with high-quality photos sell for up to $11,000 more on average.
Listings with professional photos get 61% more views online.
Properties with video tours or cinematic walk-throughs see a significant boost in buyer engagement — often leading to quicker offers.
First impressions matter, and in real estate, they’re made in milliseconds online.
Why Videography is a Game-Changer
With more buyers starting their search digitally, video has become a powerful tool. A well-produced video walk-through or drone flyover doesn’t just show a home — it sells a lifestyle. Video allows buyers to emotionally connect with the space before ever stepping foot inside.
Plus, video is incredibly shareable on social media platforms, helping your listings reach a broader, more engaged audience.
Why DIY Just Doesn’t Cut It
We get it — smartphones are amazing. But real estate photography and videography isn’t about snapping a quick pic. It’s about:
Lighting: Knowing how to balance natural and artificial light for clean, consistent results.
Angles: Highlighting space and flow, not just capturing walls and furniture.
Editing: Enhancing without misleading — turning good photos into great ones.
Equipment: Wide-angle lenses, drones, stabilizers, and high-resolution sensors make all the difference.
When agents take their own photos or videos, it often shows — and not in a good way. Grainy images, poor composition, and shaky video can actually hurt your brand and make buyers question the value of the property.
Your Brand Deserves Better
Every listing is a chance to build your reputation. Professional photos and video not only help sell this home, but also attract future clients who admire your marketing savvy.
When you partner with Douglas Barrett Photography, you’re not just getting a service — you're investing in your success.
Ready to elevate your listings and close faster at higher prices?Contact Douglas Barrett Photography today and let’s make your next listing shine.
📞 530-665-3105
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